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Our Social Responsibility

Trek donates $1 to People for Bikes with each Bontrager helmet purchase. Also Trek donates $5 to IMBA (International Mountain Bike Association) with each Trek full-suspension mountain bike purchase. At the end of the year, Robbie and Marie Mott MATCH this amount. These donations contribute to local programs such as SAMBA, Delta Bike Project, as well as philanthropic organizations in the Pensacola, Florida area.

By partnering with Trek, we believe in their good will and support the following entities below (scroll over). Bikes bring, joy, health and a better way of living to our communities and we're involved locally with our IMBA chapter as well, South Alabama Mountain Bike Association—SAMBA.

People For Bikes


PeopleForBikes supports US local, state and national initiatives to improve biking through programs like the Green Lane Project, which helps US cities build better bike lanes to create lower-stress streets. By helping to unite millions of voices across the country, PeopleForBikes empowers riders everywhere to work towards the dream of safe, bicycle-friendly environments for all cyclists, regardless of experience or fitness. PeopleForBikes works to enhance the efforts of cycling advocacy groups throughout the country by bringing reinforcements, money, inspiration and positive publicity to local organizations.

Bicycle Friendly Communities


Bicycle Friendly Communities is an assessment initiative of The League of American Bicyclists that measures the bicycle-friendliness of communities, businesses, and universities across the country. Through an in-depth study and the combined knowledge of engineers, government officials, and bicycle advocates, Bicycle Friendly Communities provides a roadmap for the improvement of bicycling conditions through projects, policies, programs, and plans designed to make biking better for your community.

IMBA—International Mountain Bike Association


The International Mountain Bike Association creates, enhances and preserves great mountain biking experiences throughout the world. By encouraging low-impact riding, volunteer work participation, cooperation among trail user groups, grass-roots advocacy and innovative trail management solutions, IMBA’s worldwide network of staff and supporters emboldens the voice of mountain bikers everywhere while teaching environmentally responsible trail etiquette, inspiring people to experience the outdoors on bicycles, and educating bike groups on best practices to improve mountain biking at the local level. As an Elite Level Corporate Member of IMBA, Trek has contributed millions to aid in the development of trail networks throughout the US. Trek is also the Official Supplier to the Subaru/IMBA Trail Care Crew, providing bikes and gear that hold up to the extreme demands of IMBA’s expert trail builders across the country.

Dream Bikes


Changing kids’ lives one bike at a time, DreamBikes provides teens in disadvantaged neighborhoods with hands-on, paid job training to open up future employment opportunities and make a difference in their lives. By refurbishing donated bicycles and recycling them back into the community, DreamBikes strengthens cities while empowering youth with transformational experience, skills, and education.

Macc Fund


Midwest Athletes Against Childhood Cancer works to support the discovery of a cure for childhood cancer and related blood disorders by providing critical funding for research. Since 1990, Trek has assisted in these efforts by hosting the Trek 100 Ride for Hope, the mainstay of the MACC Fund’s athletic fundraisers and one of the largest fundraising efforts for pediatric cancer research in the United States. Through the continued support of this crucial cause, MACC Fund and athletes across the country give the gift of hope through research. Every penny counts. Every donation matters.

SAMBA - South Alabama Mountain Bike Association


SAMBA's mission is to enhance, promote, and preserve great mountain biking experiences in the south Alabama area.